Trends in Online Purchasing

You may have noticed more buttons on the payment page of your recent online purchases, and that many of them are offering you new, alternative ways to pay. This is the sign of a growing movement in the world of e-commerce, giving customers more of what they want with fewer restrictions on how to get it.

Converting a person interested in your product into a paying customer is the obvious desired outcome of any online business venture, but today the question is more: what are you willing to do to make that person comfortable buying from you?

Assuming only a PayPal button will get the job done is an old way of thinking that will limit your revenue pretty quickly. Instead, check out these new alternative ways to create less friction in the consumer buying journey.

Apple Pay
Sure, not everyone has an iPhone, but with Statista reports showing over 65 million people worldwide have enabled the service in 2020, it’s worth giving people the option. And with mobile shopping perpetually growing as well, implementing this button could skyrocket your sales. Of course, Google Pay, though less popular, is the Android counter choice.

Mostly for freelancers and smaller businesses, this company is great if you have an international clientele. You can be sitting anywhere in the world and easily collect payments. Their website says it all: “Whether making international payments, receiving funds, managing your digital business, or accessing capital, Payoneer opens your business up to the world.”

They’ve moved from a way to send money to cover your dinner tab with a friend, to a legitimate option for small businesses to collect payments from customers. Mostly used for smaller ticket products and items, it’s another perfect mobile payment option that you may be missing out on. It’s simple, just say “Venmo me the money.” Just make sure you’ve downloaded the app first.